Having an online store, profile, or website that generates no leads is similar to having a car with no engine or a store in the middle of the desert!!!
Optimizing your online presence to generate more leads is not easy. It's not just about adding a call to action button on your website and hoping for the leads to come in, you need to follow a more strategical approach from both marketing and designing point of view.
In the article below, we will give the top 10 tips on how to use Storat.com to generate more leads to your business.
Organic rankings are by far the best method to generate high quality targeted leads. SEO is great if you are ranking in the top 3 positions of Google first page because:
Storat.com advertisement, news, and store pages are out of the box optimized for SEO. Just make sure to publish your ad with SEO friendly title and unique lengthy description, and storat.com marketing engine will do the rest! like creating SEO friendly URL, cash your page in hundreds of servers across the world and make sure it upload in supersonic speed.
2. Enable Lead Capture Form on Traffic Generating Landing Pages:
This is called the "easy business strategy" where you should start capturing leads on your already traffic generating landing pages.
Definition: Lead Capture Form
A form that can capture a visitor’s information such as
Is considered as a lead capture form.
Your advertisement pages on storat.com will have 4 methods of capturing leads: Contact form, phone number, discount voucher, and chatting session. This will allow new customers to reach you in any form their preferences. All the leads will be captured in the lead management dashboard.
3. Increase your Conversion Rate with a Call to Action Button (CTA):
What is a Call to Action Button?
Call to action button or CTA is a part of marketing strategy that encourages a user to take immediate action. For example:
Make sure that the content of your landing page is demanding so, that a user can take action. Here, is an example of a landing page which requires instant signup for people who are interested in generating more leads online.
When you are publishing an Ad on storat.com, you can specify an original price, promotion price, and promotion end date. That is it! Storat will do the rest of the magic by creating ad pages with timed promotions.
4. Video Performs Better than Words:
It's better to explain your service/product with a video instead of a long post content.
Did you know: The daily video watch time of an online user has been increased from 30 minutes to over 120 minutes a day?
Make sure that you follow these guidelines for creating your first video:
5. Make sure your Store and Website is Mobile Optimized:
Did you know that over 97% of the websites on the internet already have a mobile-friendly design?
Every brand or blog post talks about mobile-friendly design. But, none of them mention what the crucial things you must add to your mobile-optimized landing page.
Guidelines to optimize a landing page for a mobile:
6. The Biggest Issue with Majority of the Landing Pages is “User Experience"
It takes a lot of effort to build quality & business generating landing page and one of the common mistakes that people do is that they focus more on what is inside the landing page instead of how a person is navigating on the landing page.
Here is an Example of a converting landing page:
Offer Title: As you can see in the image the Title is structured in a way which reflects
Type of Offer: Seasonal offer with discount
Name: Product Name/ Service Name
Location: Where you can get the service
Brand Name: Who is the service provider
Offer Price: The price of the service must be clearly mentioned.
Timer: It is recommended to add a countdown timer in your landing which increases the possibility of converting a user.
Call to Action Button: Here we have used 3 versions of the call to action button:
The Content of the Ad: Make sure, that the content of the ad is descriptive and to the point so, that it become very easy for a user to understand.
Bonus: It is a good practice that we must include a video in the content.
Reviews: To support the landing page we have added reviews section so, that it will help the users to trust the product/service.
7. Make sure that your Web Pages are Loading under less than 5 seconds:
Do you know you might lose every potential customer to convert into a lead with every additional second in your page load time? If your website or landing page doesn’t open quickly, the user tends to leave it even faster!
Note: Did you know that a website that loads in 6 seconds or more have a minimum churn rate of 30-50%.
Definition: Churn Rate due to webpage load time means that people who clicked on your URL but, left the page before seeing it.
8. Get Better Tracking with Call Tracking:
Not every landing page can capture a lead from a signup form so, an alternative is a phone number.
Did you know: The landing pages having a phone number have 30% high conversion rate as compared to signup forms.
The only challenge with a phone number is that it's hard to measure the leads generated through it like:
You can resolve this by opting for call tracking or call center solution which provides features such as:
9. Understand your Traffic and Track your Website Activity:
All of your hard work will be a waste of time & money if you are not tracking down your website performance periodically. But, before jumping into connecting analytics tool, you must understand what you need to measure on your website:
Google analytics is a great tool to measure website traffic. But, for the rest, you need to get some unique resource such as lead management system.
Lead management system works more effectively towards lead generation instead of traffic generation. With this, you can easily measure the landing page performance regarding:
Here is a great resource you can use to learn more about how you can manage your leads effectively with a lead generation system.
10. Make sure that your website has Source Pixel Installed:
Let’s understand why we need a source pixel? It's better we must understand what a source pixel is first.
These codes help the sources to understand the content of the website to generate relevant traffic and also, helps in tracking leads effectively.
Conclusion: Build your website not just to attract viewers but to convert your viewers into customers efficiently. Promote business growth will simple changes to your landing page or website. Use the above-mentioned tips to convert any potential customer visiting you online!