Running a campaign on Google AdWords helps you reach a large number of people with high intent to purchase your products and services. To get the best results, Google AdWords offers several settings and options to optimize conversion from clicks to actual business.
Your ultimate goal is not to set up a campaign and wait for it to perform. Instead, optimize the pathway so that you can avoid the mistakes committed during the last campaign.
If your Google AdWords campaigns are not giving you the desired results, here are the top seven tips from our experts:
What is a Landing Page? It is the first page that a user visits after clicking on your Google AdWords link.
Is your Landing Page relevant to what the customer is looking for? Does your Landing Page have all the elements required to generate leads?
The only reason that a person would click on the ad is either because they are interested in the service you are selling or the offer you have mentioned. So, make sure that the content of the landing page has what people are looking for. Your Landing Page must at least have:
Here is a simple example of a landing page that has all the above-mentioned components: Carbon Fiber Treatment in Medcare Sharjah. It has been specifically designed to convert visitors into a customer/lead in less than 30 seconds.
High Click Through Rate = High-Quality Score!
Do you know that one of the most common mistakes made by advertisers is adding one ad under a single ad group?
To understand this better here is a definition of AdGroup in Google Adwords:
AdGroup is a combination of:
It is recommended to avoid generic ads in Google Adwords.
Note: Generic ads means that you have put all of your keywords, ad and landing page into a single AdGroup.
How to avoid this and what is the best practice?
It is advised to create multiple Ad Groups with different sets of keywords and ads so that you can compare them to find out which one’s performing the best.
After setting up your Ad Groups, it is essential to use categorization in your keyword structure. For example, let's say you sell desserts, beverages and snacks on your website.
In the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells Google Adwords to show ads for these products only on websites related to them.
Write attractive, creative and easy to understand headlines. If you aren't just targeting English, you can come up with a bilingual content and try using other possible keywords in it.
It is essential to check and analyze how your ads are performing. Maintain a record of the number of people who are calling you to know about your products/ services or responding to your ads.
You can also use lead generation system and analytics to track views and the actual number of leads. It also records calls and emails that you receive through Google AdWords.
Always check as to which device is performing well for your ads. Suppose you are running a fashion/ makeup store. In this category, there are higher chances that your ads will show well on mobile instead of a desktop.
Note: 70% of the overall traffic for fashion, apparel, makeup industry comes from mobile devices instead of the desktop.
Check and measure your previous campaigns to find which devices can help you to generate and retarget your leads and assist you in running better device targeted campaigns in the future.
You can't get results 24*7 from your ads. For example, some brands will only get success in the evening. Others will see great performance in the morning.
Note: Did you know that Offers & Discount campaigns perform well on weekends instead of weekdays?
Analyze your previous campaign data to see which time of the day works best for your campaigns.
Now, you can build your campaigns around this information and schedule your Adwords campaign. This will help you in creating a target audience which will improve the success of your campaign.
Conclusion: Keep trying different techniques along with the ones we mentioned. It takes time for the campaigns to work, so be patient and you will definitely see the results.
Storat.com is an online marketplace to generate leads for businesses in the UAE and other GCC countries. We help our customers launch digital marketing campaigns for brand awareness and lead generation. Storat.com platform is also integrated with Google, Facebook and Instagram. To know more about our products and services, please visit sell.storat.com.