A harsh reminder that ...."The Internet is not a friendly place. Things that don't stay relevant don't even get the luxury of leaving ruins. They disappear."... Arjun Sethi
The Irony in this post is that the company name was Compete. but they were defeated by their Competition! although Compete.com had a superior technology. It is another reminder also that the Internet is not only about superior technology, it is one piece out of a big puzzle including product\market fit, marketing strategy, business model, competition, execution, among many others.