The hotel business is highly developed in UAE and since there is a constant influx of tourists here from all parts of the world, the hotel owners try every trick in the book to lure them to stay in their establishments. The hospitality and tourism industry requires a different set of marketing techniques compared to other industries. When used in the right manner, effective marketing strategies can not only increase the number of customers for a hotel but also encourage people to come down to UAE and enjoy the sights and sounds this part of the world has to offer.
Here are some of the most effective ways of marketing that can be used for a hotel business.
Provide customers with a unique experience
Plenty of modern travelers have a different mindset to exploration than their yesteryear counterparts. It has been seen that many young travelers are looking for more than just a place to sleep during the nights. While these travelers are not really keen on spending long hours in their hotel rooms, they do like to enjoy value based services like social happy hours, guest meet-and-greets, yoga classes as well as hotel scavenger hunts. Targeting the audience in this way can generate positive short and long term results. A sophisticated audience segmentation like this can therefore work as an effective marketing plan.
Promoting employees as brand ambassadors on the social media
If you are looking for a great way to promote your hotel as a brand, you should create video content wherein your hotel employees take prospective customers through a walk of the different services offered in the hotel. Since customers always love to have access to insider information, it helps to develop a lasting bond with them.
Offer specialized services to loyal customers
The best hotels always make it a point to treat their long term customers in a special way. This means going that extra length and providing them with offers that make them feel special. Since loyal customers always provide with a reliable source of income for a hotel, it is always a good idea to invest in effective marketing methods to lure them in. Moreover, these customers can also spread the good word about the hotel to other prospective customers which in turn can lead to additional business.
Personalize business messages while creating marketing content
When you are creating content for your hotel business, it is always a good idea to send targeted content to individual customers. Hotels generally have a lot of data about the tastes and preferences of their customers. This they can use to create content that the customers would find appealing. Such targeted adverts always help to bring in more customers.
Create unique online content
When you are looking to promote your business in the best possible manner, it really helps if you can come up with unique content that can put you in a different league than your competitors. By creating unique online content, you can appeal to a large base of customers.