Social Media has become an integral part of our lives, personal as well as professional. Every business already knows that Social Media is the place where they can easily target their potential customers but still most businesses don’t maximize the opportunity presented by Social Media platforms. Here, we will discuss 3 simple tips which can help you gain more customers through Facebook & Instagram.
Videos are a powerful medium to promote your products and services. The human brain is more receptive to visuals than plain text or even pictures. So, try to make a video displaying your center, hotel, gym etc. or a tutorial video on how your product can help solve a particular pain point for the buyer. Publishing videos on Facebook & Instagram is one of the best ways to generate leads for your business.
Click to see an example of a professional video
You would be fooling yourself if you expect business from free posts on Facebook & Instagram. It’s good for branding & keeping your followers engaged but generating new business? Not really.
Any business that is serious about Social Media Marketing needs to have a budget for paid advertisement. When doing paid advertisements you need to make sure to use the Facebook ads manager tool for micro-targeting. Do not use the easier option of the "Boost" button, it won’t give you the desired results.
Click to see an example of a good landing page
Note: Another important aspect to have a successful paid ads results is to have a really good, informative & relevant landing page which has multiple options for your potential customer to contact you.
One of the most important yet neglected aspects of marketing is content marketing. Create as much content as you can, show the benefits of that product or service in general. But it shouldn't always be related to your brand. Share inside knowledge with your customers on your Facebook & Instagram pages, it will build loyalty among your existing customers & you will be able to gain the trust of your potential customers.
To see an example of content marketing, don’t click anywhere just read the article again :)